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Global supply chain in sport: the logistical challenges of major events

The sports industry is a global business characterised by complex supply chains. Every major sporting event, from the Olympic Games to the Football World Cup, is a masterpiece of logistics. Behind the scenes, countless players work to ensure that balls roll, goals are scored and athletes are optimally equipped. However, the organisation of such events is far more than just the delivery of balls and jerseys. It is about coordinating global value chains and overcoming a multitude of challenges.

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